When we started to partner with ATP Tour in 2023 (see our announcement here), we disclosed our long-term plan to promote and build green sports, starting with tennis. The corresponding concept was called “Plan G-E-T” (Green Energy Tour) and we set out with ATP on a Green Tour across 11 cities around the world. In the long run this concept would provide ideas and approaches to fuel the debate on how to create green sport and at the same time deliver sustainable, ecological solutions. This included reducing the waste of resources, taking low-carbon actions and creating a green ecosystem using clean energy.
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Using the power of social to address climate change in sports.
As ATP Tour’s Official Solar Energy and Hydrogen Partner, we will and have been exploring new paths of sustaining green sport as it has become a global expectation and duty. Sport is both, one of the contributors and casualties of global warming. However, it is in a unique position to be part of the solution for several reasons.
First, its broad social platform makes it a strategic tool in influencing people’s attitudes; its reach extends to almost all geographical areas and social backgrounds. Billions of individuals are involved in sport either as spectators, practitioners, or facilitators. Second, sport can play an important role in educating and raising awareness towards global warming and more broadly environmental issues, including promoting a healthy, sustainable lifestyle. A study found that fans are receptive to environmental initiatives, partaking in the efforts to reduce environmental footprints not only when attending sport events, but also in their everyday behaviors and as advocates within their local communities. Targeted environmental sustainability campaigns therefore can be key in this process – LONGi got you covered!
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Addressing the plastic ball problem on three levels.
As indicated, part of the sustainability issue is based on the extensive use of tennis balls that are not recycled and re-used. It sounds so trivial and yet poses a huge waste problem.
During ATP, we have addressed this by creating a used tennis ball recycling event in a key European city. In a second step, we were recycling rubber from this event and locally used balls during the ATP tournaments to avoid landfill and the incineration of waste, prevent CO2 emissions and reduce the use of petroleum-based materials.
Finally, we would breathe new life into the recycled tennis balls and use them to build something new.
LONGi Plan-GET aspired to have an impact on the world through green ideas and, through the energy of each person and each action.
September marks the start of the Laver Cup in Berlin as one of the last stages in 2024's ATP Tour and for LONGi to raise awareness for the link between sport and climate change.